About Us
Our Story
In 2004, friends Annie Pollet and Sarah Claassen opened the first Iris boutique in Queen's Park, London. It quickly became the go-to spot in the neighbourhood for their unique edit of chic, independent womenswear brands.
Four stores and twenty years later, Iris has grown into a beautiful community; a brilliant, all-female team; and a label in its own right: designing romantic collections for the modern woman.
Following success and growth in other London locations, the online store was launched in 2013 bringing the same IRIS aesthetic to a wider audience. With a history and reputation for curating beautiful, branded collections the IRIS team used that knowledge and platform to launch an own-brand IRIS collection in 2016.
The Iris Philosophy
Iris brings you clothes for a beautiful life: to wear while cycling to the farmer’s market; embracing friends; walking down the cobbled streets of a new city; or just sitting at the kitchen table, amongst loved ones and cut flowers.
Our collections are intended for the woman who knows how to find romance in the everyday. Whimsical prints, vintage-inspired silhouettes and unapologetic femininity are at the heart of the Iris blueprint, but our designs are always easy-to-wear, versatile and enduring.
